With the increase of new electronic toys like HDTV sets, companies like Sony have tried to reinvent the way we watch movies through the creation of Blu-Ray Disc and HD DVD. The problem here is that these new versions of the still spry DVD require the purchase of very costly players—and a format makeover to your movie library.
In steps Apple with its brainchild, AppleTV, that will play your existing films using wireless technology. If only it did just that.
The $299 sophomoric effort (outside of computer technology) from Apple contains a 40GB hard drive that stores the movies and music you choose to sync from your iTunes-enabled computer, plays slideshows of photo albums stored on your Mac or PC on the boob tube and is capable of recording several episodes of a TV show you missed.
The one-inch thin AppleTV cuts the clutter the competition has on the Hi-Def market, but at what cost? It is arguable that the new device does too much. However, with the direction cell phones and digital music players are headed, AppleTV proves otherwise.
Another fault of the TiVo/DVD/iPod mutt is that in order to use it, you need two very expensive pieces of equipment: an up-to-date computer (with iTunes installed) and a High Definition widescreen television. Purchasing the AppleTV is a rotten deal if you lack either one of these things. The five-button (1st generation) iPod Shuffle-style remote also leaves much tangibility to be desired.
Maybe the evolution of "electronica" is approaching too quickly for its own good. It would be nice to know a piece of equipment bought 20 minutes ago would still be considered in vogue a year later.
Information from this post was obtained from the Apple Web site and from the Wikipedia article on AppleTV.
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